So you've got your idea, hobby, side hustle or business. Maybe you even have your product, and you're ready to sell. You've looked at our other Clutch Made services, and you want to start your website or social media with us. But how do you present your product and your brand? What is the visual identity that people will recognise and stick with? In the age of Instagram, Facebook, Snapchat and TikTok, it's not enough to just expect your product to sell brick and mortar. Your social media presence and brand identity is almost just as important as the product or service you are selling. Behind every step of your accessory development process there has been rhyme or reason. So why stop there when it comes to branding? Brand development is all about the visual identity you are presenting to your consumer. And one of the key aspects of this is your logo.
Your logo is a form of story-telling. Whether you do a text logo, a graphic logo or a combination of both, your logo is a representation of you, your brand, your brand name and message and your product. You may even choose to have multiple logos to adapt to the content you need to produce and output for your brand.
These decisions form that basis of your brand identity and the look and feel of your website, social media and more. It distinguishes you from other designers with non-professional logos, and it creates a clear and relatable brand. Keep reading below to hear more from our team at #clutchmadefactory on their experience with logo and brand development, its importance and how you can get started developing your logo with us.
We work with our clients to help them establish their product and company as a unique and recognisable brand associated with consistent quality.
This involves a focused path to brand identity through consistently made products, social media and collateral pieces. Merchandising your brand is part of the Clutch Made agency process. From extensive development and editing of products and images, the Clutch Made team is alongside you in creating your unique brand. Ask about our Branding Services, from Branding Audits to Target Market studies, we are able to work with you on developing the business of your product!
Contact us to learn more about this process.
I Have A Brand, why would I need a logo?
Your logo is your brand. The logo is a reflection of you and how your product interacts with consumers. Logos create connections and memories for people so if you don't have one you are losing valuable consumer connections. When a brand has a professional logo, they see and interact with the brand, its values and its products as well as establishing trust, loyalty and connection. A logical brand strategy will make it clear what your brand and product does and stands for, in turn creating a strong bond between consumers who will be purchasing your product for your brand and not just the stand alone item.
Can your logo/brand exist without social media?
This is an interesting question. The team at #clutchmade believes that as social media is at the forefront of what we do and how we market, it's crucial for your social media presence to capture your brand identity and market your products. This doesn't mean you need 100K plus followers to be successful, in fact it would be better to have a smaller follower but a very engaged and interactive one, because over time this base will build and you know that your brand connection between product and consumers is strong and loyal.
In Conclusion
Logo development for any product is essential in today’s world of new technology and the competitiveness that comes with it. You need to build a product and brand hand in hand to sell successfully marketed products.
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